How to bring visitors to your website and increase sales of your books

How to bring visitors to my website? This is the most common question writers ask me. There is nothing more discouraging than writing texts and more texts and realizing that no one reads them.

In this article I will show you how to reverse this situation and only produce content that people want to read and are already searching for on Google!

Who is your ideal reader?

This is a constant question to be asked, both at the stage of creating the website and during its maintenance and for however long it is online. To bring visitors to your website, never lose sight of your audience, don't distance yourself from the interests that unite these people with you and be very careful with innovations that deviate from the interest of your captive reader. A loyal audience is difficult to gain and much more complicated to maintain.

Try to think clearly about who your book is aimed at. Think about everything you know about your target audience and ask yourself if that's enough. Do some research and find out the following information:

  • age;
  • social class;
  • geographic location;
  • purchasing power;
  • primary interests;
  • secondary interests;
  • preferences;
  • ideological profile (more conservative, more liberal, alternative, etc.);
  • preferred way to buy and pay;
  • language used (more formal, more informal, slang, etc.);
  • related interests (for example: whoever buys football magazines usually also buys female nudity magazines).

You can use Facebook itself to find these answers. Just use the Facebook Audience Insights:

In addition to own Facebook Audience Insights, you also have the option to search on Google. Look for similar sites, see the content they offer, look for sites that are references in your area, and also look for sites and blogs that are massively visited.

If your website has no visitors, even websites outside your area will help clarify your ideas. Only by knowing the profile of the future user of a website will you be able to create it in an attractive way, with a good chance of keeping them frequenting your virtual space and bringing the return you expect.

When you really know who you are and what the characteristics of potential users are, keep this in your mind, create the entire project aimed at them and don't change the focus of your website, unless you want to radically change your audience, which It is a huge and reckless risk.

Gain site visitors who can become loyal consumers, whether of your ideas or your book. Maintaining them is precious, avoid taking risks if there is no essential change in your entire enterprise.

I've seen sites completely change their focus in search of new visitors and completely lose track of the goal. They ended up without the old visitors and didn't bring so many new ones to justify this change of direction.

In this video I give you a very useful tip to help you start creating content that people are looking for on the internet:

Click to access the website Answer The Public.

Who will buy your book?

Being aware of your reader's profile, the next step is to properly guide the visual part, the navigation dynamics and the topics you will cover. The more familiar the visual language is to your reader, the more they will feel at home and engaged with your texts.

Eg

When speaking to teenagers, it would be more interesting to think of a dynamic website, with vibrant colors, using more popular language (and even using slang).

If your book is preferably bought by executives, thinking about more sober colors, a cleaner aesthetic and a more formal language would be a good solution.

Also note that, in general, those who buy your product are looking for good prices, long payment terms, guaranteed operation and amenities – in other words, try to offer significant advantages for your specific audience.

The consumer of your book will certainly also visit your competitors' website and make comparisons. Do this first! Get to know your competitors' website, compare your strengths and weaknesses with theirs.

So, if you offer advantages that other books in your area don't have, take the opportunity to highlight them more. After all, this is your differentiator.

The difference you make available to your readers is that you will make them choose to read your book and not another author’s.

How to promote my website?

Use social media

Don't just produce great content and hope people find it... be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, quick (and tempting) links, while Facebook can help your website appear in personalized search results and seems especially effective in B2B niches. If you're a B2C product company, you may find excellent traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.

paid ads

Paid search, social media advertising, and display advertising are excellent ways to attract visitors, build your brand, and get your website in front of people.

You can work with paid ads on Facebook, Google or even YouTube. Each paid channel has its pros and cons, so think carefully about your goals before investing large amounts without having done several tests first.

If you're hoping that more traffic to your website will also result in more sales, you'll need to target high commercial intent keywords as part of your paid search strategies. Yes, competing for these search terms can be expensive, but the returns can be worth it.

Make use of email marketing

Few authors are focused on attracting new customers through email marketing. Email marketing can be a powerful tool, and even a moderately successful email send can result in a significant increase in the number of visits. Just be careful not to bombard people with relentless emails about every step of promoting your book. Also, don't overlook the power of word-of-mouth marketing, especially from people who are already enjoying your writing.

A friendly email reminder about a new offer or even new website text can help you increase your traffic.

For you to start good email marketing work, I suggest this service e this one too. Both are American services, but are translated into Portuguese.

Conclusion

Having a website is fundamental to any marketing strategy for authors.

Don't fall for this nonsense that just have a Facebook page and everything is solved. Work hard to have content that is yours alone and in a safe place, free from the moods of the companies that own the main social networks, such as Facebook, Twitter, Google and others.

With your own website, you are building a solid career on your own land, not rented land.

To make your website, you can speak directly to me. Let's build your career together in a solid way that keeps the entire process under your control.