Perfect book cover: essential tips
Ah, creating a thought-provoking book cover is truly one of my great editorial passions. And in your case, as an author, publishing a book is a big step, but publishing a book does not guarantee that you will be able to sell it. At this moment, good marketing is essential.
A good book cover is the first important element for your success. She is the first contact with his work. The design of a book cover may not make a big difference to you, but remember: no one will notice your book on the shelves of a bookstore or in an online store if it is not beautiful and appropriate. If your cover is eye-catching, people will be more likely to pick up the book and read the synopsis. What does your book cover look like? Would it generate curiosity to know what the content is about?
Yes, people can judge your book by its cover
We've all heard the old saying: you can't judge a book by its cover. But, especially here in Brazil, people are especially attracted to a beautiful book cover. And yes, the truth is that people will judge your book by its cover! If the design is not attractive, you will lose readers. And unfortunately, you can't tell consumers what they should think or do. Many of them will buy books based on appearance alone. Content evaluation will be in the background.
Rationally, we know that it is not true that a beautiful cover is necessarily a reflection of a good book or a horrible cover is synonymous with a bad book. Judging a book cover is much more complex than that. Whether or not you like a cover is an entirely emotional question. Research shows that consumers expect certain book genres to have a certain aesthetic that matches their cover. What might be considered a fantastic cover for one type of book might be a poorly thought out choice for another.
There are countless artistic styles for a book cover.
There are many options for developing your book's cover art. For example, you can choose to use a photograph from your personal collection or even an image purchased from image banks to attract readers' attention. Or, you can also acquire the right to use the art of a renowned artist. There are countless artistic styles to work on a cover: they can be vector illustrations, cartoons, abstract backgrounds, classic paintings, or even Photoshop montages. You can also choose to forgo any type of image and select a design consisting solely of eye-catching typography (text) for your cover.
My artistic style, for example, is along the lines of photomontage or even typography, as you can see here.
Choosing the color
Colors play a significant role in determining whether your book will sell or not. The more impactful the colors, the greater the chances of attracting the reader's eye when your book is next to covers by other authors.
Choose colors that are appropriate for the subject of your book. For example, the color green can be used in the case of health or gardening books, while the color black can be associated with elegant or mystery book covers. The text on the book cover should be clear and easy to read. To improve reading clarity, the color of the text should be in strong contrast to the background. As a result of this, the reader will find it easier to read, even from a certain distance.
Cause sensations
Lastly, you need to think about the feeling you want to create in the reader. Color psychology is a very complex study of how colors affect human behavior. This study is widely applied in advertising and marketing.
The psychological and emotional effects that colors have on people depend on their past experiences, tastes, religion and nationality. So it's important to know the audience you want to reach and the subject you intend to cover in your book, so that the strategy is effective.
Conclusion
There is no universal rule on how to design a book cover. Each work deserves a different cover, which will appeal to the audience and reflect the nature of the story. The important thing is that you don't neglect your book cover design and settle for anything. After all the hard work you put into writing your book, it's safe to say that it deserves a stunning cover!